Students receive a masterclass in Entrepreneurship

On Wednesday 5th December, students at Withernsea High School benefited from the knowledge and experience of some of the region’s most successful business leaders during a masterclass in entrepreneurship.

The session was delivered by members of For Entrepreneurs Only (FEO), a Hull-based company made up of local entrepreneurs who collectively turnover around £3.2bn annually and employ over 22,000 people.


Please press play to get a flavour of what the masterclass had to offer.

The day-long event provided a unique opportunity for around sixty students in Years 8 and 9 to spend quality time with some of the region’s most inspirational business leaders. Listening to first-hand experience, students learned about different aspects of creating a successful business - from having the right attitude and good people skills, through to effective marketing strategies and strong financial management. 

Working in groups, students were tasked with coming up with their own unique product or service which they then produced a business plan for. Representatives from FEO were on-hand to deliver expert advice and guidance as the students prepared presentations which they later delivered to the rest of the group.

Presentations were judged on the quality of the overall business idea; marketing considerations; projected finances; the attitude of team members and the use of visual aids. A total of eleven teams pitched a high standard of ideas, with the judges having the difficult job of narrowing them down to a top three. 

Taking third place were Abigail Cooper and Rebecca Lee who devised a range of innovative products to help calm nervous pets under the business name ‘Furry Friends’.

In second place were ‘Electro Rail’, a team comprising Mike Ward, Ben Miller, Jack Oliver, Jack Snaith, Charlie Cuthbert and Harry Thompson, who had perhaps been inspired by recent negative media coverage surrounding the current state of the UK railway network to develop a fast, efficient and eco-friendly alternative.

In first place came Courtney Jolley, Bobby Boynton, Ruby Fuller, Charlie Lyon and Lily-Mae Curtiss who impressed the judges with ‘Health Bot’ – a roaming robot defibrillator that can be activated to deliver immediate treatment at the scene of an emergency before the emergency services arrive. They further went on to expand their idea by suggesting that the robot could eventually evolve in to a device capable of performing remote surgery in similar circumstances.   

Finally, three individuals were awarded special certificates to recognise their enthusiasm, hard work and imagination throughout the day. These awards went to Sonny Kent, Courtney Jolley and Abigail Cooper who each displayed the qualities of a budding entrepreneur.

Event organiser and WHS Careers Leader Vicki Foster commented: ‘The students worked incredibly hard and took on-board the advice from the masterclass sessions. Their positive attitude and behaviour was commented on by our visitors and they should rightly be proud of the work they have produced. Well done to all the winners and a massive thank you to FEO and their members for facilitating yet another fantastic opportunity for our students.’

Kerry Mountain, FEO Manager, commented: ‘We have really enjoyed coming back to Withernsea High School. The students have been so enthusiastic and welcoming. They are a real credit to the school.’

Angela Oldroyd, owner of The Promotion Company, added: ‘I have been a member of the FEO education group for four years. If my only experience of learning about business was theory-based then I would never have become a business owner. I learn better from practical experiences and enjoy sharing these experiences with students. Business is accessible to all and hopefully the students at Withernsea will now be more aware of this.’

The goal of FEO is to help build the local economy by creating a private sector renaissance. They help entrepreneurs in Hull and East Yorkshire create wealth and jobs. Through regular events and initiatives, they aim to motivate, educate, inspire and support others. Their members give their time, energy, passion and resources and everyone at FEO works hard to promote Hull and the Humber region as a great place to start up and run a business.

For more information, please visit their website: www.forentrepreneursonly.co.uk


Our thanks go to the following FEO members for their time and effort during the masterclass sessions...


Alistair Needler (Managing Director - Needlers Ltd)


FEO Profile: https://www.forentrepreneursonly.co.uk/members/business-management/alistair-needler
Website: https://www.needlers.co.uk/


Graham Jenkinson (Managing Director - Jenko Ltd)


FEO Profile: https://www.forentrepreneursonly.co.uk/members/communication-marketing/graham-jenkinson
Website: http://jenko.co.uk/


Angela Oldroyd (Owner, Sales and Marketing Director - The Promotion Company Hull Ltd)


FEO Profile: https://www.forentrepreneursonly.co.uk/members/communication-marketing/angela-oldroyd
Website: http://www.thepromotioncompany.co.uk/


Kate Young (Owner - The Safeguarding Academy)


FEO Profile: https://www.forentrepreneursonly.co.uk/members/healthcare/kate-young
Website: https://thesafeguardingacademy.com/


Chris Goodman (Principal - Automotive Funding Solutions)

FEO Profile: https://www.forentrepreneursonly.co.uk/members/finance/chris-goodman
Website: https://www.autofunding.co.uk/about-us/


Liam Burke (Commercial Director - P Squared Ltd)


FEO Profile: https://www.forentrepreneursonly.co.uk/members/communication-marketing/liam-burke
Website: http://www.psquared.net/


Kerry Mountain (Manager - For Entrepreneurs Only)

FEO Profile: https://www.forentrepreneursonly.co.uk/members/business-management/kerry-mountain
Website: http://forentrepreneursonly.co.uk/