November 2021

Cycle safety in the spotlight

In celebration of national Road Safety Week, students at Withernsea High School were today given an opportunity to access free safety equipment to help them stay safe on their bikes and scooters.

This morning (19/11), Christian Jordan and Andy Johnson from East Riding of Yorkshire Council’s Road Safety Team were on-hand to distribute free cycle lights as students arrived at school.

These were given to students who regularly travel to school by bike, but sets were also made available to young people who live in the wider area to help them stay safe when cycling in and around their own villages.

The team’s mission is to promote safe and sustainable travel by encouraging walking, cycling or scooting to school. They regularly visit both primary and secondary schools throughout the East Riding to spread their message of safety to young people.

Commenting on their visit to Withernsea, Christian said: ‘We are here not only to encourage more cycling, but also to encourage cyclists to be seen – especially throughout the winter months when its particularly dark. We also help with helmet assemblies and offer amnesties where old helmets can be left behind and new ones collected.’

Speaking about their wider work, Christian added: ‘We also work with cycle charity R-evolution to provide free year-long bike loans, with cycle servicing included, for anyone unable to have their own. At the end of the initial loan period, the bike is returned and another one can be issued.’

As well as visiting schools, last week the team also visited markets in Pocklington, Driffield and Beverley where they set up stalls to share advice and information as part of the national Road Safety event.

Organised by the charity Brake, Road Safety Week is an annual week of awareness dedicated to providing safety advice to all road users and is supported by the police, schools and businesses to promote safer driving and road safety skills.

To mark this important week, the East Riding Road Safety Team launched a brand-new website dedicated to keeping people safe on the region’s roads.

Featuring advice for drivers, parents and schools, plus safety information for vulnerable road users such as pedestrians, cyclists, horse riders and motorcyclists, the recently-launched website can be found at 

Cllr Chris Matthews, the council's portfolio holder for environment and climate change, said: ‘People seem to think accidents will never happen to them. We want to do all we can to help prevent accidents in the first place.

‘We want to get the road safety message out there in order to keep all users safe on the East Riding's roads, and we want to encourage residents to visit the team if they can and to visit the new website.’

ABOVE: Christian Jordan from the East Riding Road Safety Team with Year 10 students Lloyd Dixon and Jake Dodsworth, and Andy Johnson from the East Riding Road Safety Team.